Birchbox also excels at Instagram takeovers (where guests take over posting on their Instagram account) and giveaways, and even combines the two. Basically, the audience needs to know there is a relationship between the brand and possible bias. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! I am a motherhood influencer, so I first ask would my audience find this useful? Some brands specify a post date, but if not I try to post within the week I receive a product. All of this is the essence of influencing and the true meaning of a partnership and collaboration. You’d think that if the big account wanted you so bad, they’d get in touch with you themselves. This will be a game changer when placing product on flat lays and will also give your feed a uniform look. I would like Instagram to be more real and less superficial. As a teeny influencer I want to grow my following and would like to try and work with that company IF they agree to send me the product for free. I get it. If you work with a shoddy brand, that says a lot about your own brand. In just under a year, Gretta van Riel took SkinnyMeTea to $600K in monthly revenue by giving away their products to top Instagram influencers, who later posted about them. You could also buy a customizable one on Etsy. At least I haven’t done any advertising for them yet, so that’s a plus I guess. Thanks so much for saying that! I mostly seek out companies where I think we can best work together and help support each other. If you don’t have a blog, you can still work with brands! If you are looking to do paid collaborations or become an ‘influencer’ this is definitely not a job, brand deal, or collab. Just draw up the basics even: what, when, why, how, and where. This is awesome advice! Click the image to order it on Amazon. No product is ever worth that kind of hassle. This beach wood is an AMAZING. I just ignore them, but I really wanted to write back, “I’m pretty sure no one wants to start a business relationship with a kissy face emoji and being called lovely and hey there gorgeous…” It’s so insulting. Thanks so much! I appreciate emails with my first name and emails that show brands researched me/know I am a good fit. In many cases, it's important to limit the number of active copies of a file to a single version. I just wanted to say thank you for writing this. Check Social Bluebook as a *guideline. Don’t worry if your blog is new or small! Congrats to your daughter for hitting the 12k follower mark. I have a tiny craft Instagram that I haven’t touched in over a year and just got a comment to collab. I am new with collaborations so I am not getting paid, simply receiving free products. Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics. It is so important to spread this message about scamming brands, it is so widespread on Instagram now and I’m as sick of seeing it as you are! You want a solid contract with any brand. Of course, you should be getting paid for that work. But opting out of some of these cookies may have an effect on your browsing experience. A good brand will be fairly clear right away. I search Igers with 150-500K followers in home decoration niche. Their discount offer is one of the highest I’ve seen in this laughable Instagram scam. Yes, I am doing all that you said, and I was looking for people who doesn’t have thousands and thousands of followers and the most important thing was for me to like their content because that would be easy for me to interact with them. How do you know what to charge if you are new? I responded that I wasn’t comfortable selling products to my tiny Instagram following, that it felt like betraying their loyalty. I usually look for the words ‘paid collaboration’ right away. That will be the person or department who deals with collaborations. I had a similar dm to Jasmine’s, but they offered their products for free, 20% commission and a code that gives my followers 80% off. So I'm curious about other people's experience with these situations as I imagine it's pretty common. Those burner accounts drive me nuts! Or this is what I’m doing, to post photos without filtres and show the reality and not some fantasy world. Social Bluebook will give you a very low estimate for what she can charge. Glad I didn’t waste my money or time with them. Just think: my first job was at CVS. I made my own free on Canva by using a blank sheet and adding all the info, but it took me like a whole day because I didn’t know what all to include and how to get it down to one page! If they do, follow the tag back to the name of the influencer to see how many followers they have, and how many times you see them posting a pic for that brand. Brands flocked to these IGers with newer, faulty tactics. My own personal tip to add: I’ve found the easiest way to ward off shonky “partnership” and “collaboration” offers is to respond to anything they say with: “Thanks for getting in touch. I am a book and travel blogger, which means my opportunities vary. I learned to study the brand’s social media pages to see the types of pics they love. It’s an impersonal and cheap scam. I honestly don’t get it besides that those brands just want everyone’s money. Your time is precious and no one has the right to waste it. The difference between being a BRAND AMBASSADOR v.s. I’m pretty new to the Instagram stuff but I’ve already noticed a lot of what you mention. It typically refers to organisations working together to address problems and achieve goals that seem to be out of reach when working alone. I was so stoked! Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. Is your Instagram feed as good or better? OMG ALL OF THIS!!! If they are legit, they usually will send you a contract after you agree on the price — which will lay out how they will pay you and when. Are you offering your Igers upfront, good incentives in your emails? If you already have an audience, then keep reading to see how I started working with brands on Instagram! This Instagram page of mine is a showcase of my passion for photography and for my dog, and in a collaboration I would invest my time, my precious platform and followers to promote your product. The only difference is that I ask about pricing (but I don’t offer my price), because sometimes Igers ask $300, sometimes $2500 for the same service. Gucci's collaboration with The North Face is being mocked on Instagram The new line, plugged by Pixie Geldof, shows models in puffer jacket and heels People ridiculed campaign, saying it … All through Instagram. I completely regret working for free for non-friends as these posts gave me no street cred and only proved that someone will always work for free. Even if they don’t, you want your transaction legally on paper. Others will see transparency as well. They just paid me less based on my experience. If you really want something and pitch well, so many more brands will be willing to work with you for free product than if you charge. Happy to dish publicly so that others might benefit: most of the dodgy “offers” I’ve had have mostly been from, shall we say, less scrupulous authors, who really put the pressure on that I review and market their book for them. If I ask questions, what should I ask? ... Press Release - February 20,2020 TeamViewer offers a free IoT solution for everyone For easy access and to get companies and individuals kickstart their IoT journey [...] Read more. I wouldn’t just trust them to tell you. Typically, I let brands know how much I charge upfront and to send me a contract if they are OK with the price. Then, you are dead to me. I have a step by step guide of how I grew quickly to 1,000 here called: The best way to get your first 1,000 Instagram followers. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. If you want to work with the brand and they haven’t offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. You need a coat in Amsterdam in December ice-skating in the snow.. 1000 sales through your audience = $20,000 for you. These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. If it looks wrong, it probably is. Simply choose the product, and fill out your asking price (I recommend $0 at first) and what social channels you’d be willing to post. So say these companies reach out to you, and you now have to contact them. You’ll have to PM me or dish about the book world. And is it really realistic as a travel blogger? Best of luck on Instagram and working with brands. It seems like with so many people mindlessly scrolling and liking pics, it would have hardly been worth your money, especially when you can get that for free in so many other places. Once you’ve determined that an influencer is authentic, the next step is to check if they are relevant to your brand. Patent pending MyMasq® turns common kitchen staples (ie. My favorite was for a bed mattress, though… For when I pass out from too much wine?! If you are a smaller influencer, making that money back is slim. This is often smaller brands that can’t pay influencers. Only once did I have to buy the product first, but I had signed an 11-page lawyer-written legal document about payment as well as a 5-page-ish document of expectations from all parties. Have your media kit ready to go with a very personalized pitch. You could always work with smaller influencers first. Plus, some people desperately want to make money from IG and ‘influencing.’, The fashion model comment made me sadly chuckle because a scammy and spammy brand told me that they wouldn’t pay me to collab (even though they aggressively sought me out), but one day, if I sold tons of merch for them, they’d send me to Miami for a professional photoshoot. I have never accepted an offer not through email. Hopefully something you read today will get you closer to reaching out to brands and becoming an influencer for free product! It’s tricky because sometimes it’s how you pitch, or that it’s oversaturated, that you’re too small, or who knows. They are definitely two different beasts, although many do both (having a blog and also an IG account for their business/blog). Even for the affiliate marketing that I do on my site and sometimes IG, a company/brand will send me a promo code that completely zeros out the balance from the start. Don’t forget about the tax aspect too. Not to mention I ordered the product weeks ago and still haven’t gotten it (ugh I feel dumb). Remember, brands can work with big and small influencers. Thanks so much for your wealth of information….we are just helping our 16yo daughter navigate all of this as she has just hit the 12K follower mark on her art IG account. Clearly, they have no idea what your brand is about. I usually politely say no if I get a more formal email and the deal is still bad. The biggest part of this is influencer marketing, wherein marketers connect to certain influencers in the form of a collaboration pitch email to promote their product or service to the influencer’s social media (be it on YouTube, Twitter, Instagram, etc.) Sigh! These are pseudo talent scouts buttering up helpless hopefuls for the purposes of self-interest and exploitation! If you are only pitching for free product, you can get started working with brands without one! Great job pointing out the pitfalls of IG! I couldn’t imagine changing my travel experience or killing a day because I didn’t look cute enough in my coat for my IG followers. Also, I want to ask you something and I’m very curious about your opinion. I was just talking about this on Twitter today. They are the ones sending free product to Instagram influencers/small blogs. Required fields are marked *, By using this form you agree with the storage and handling of your data by this website (Privacy Policy). Just know that you are worth more and should demand as such. I am in my mid-30s, and I get quite a few DMs about Instagram collab scams because of this article. I guess this depends on what your niche is, what your goals are, and if you want a watch that you have to pay for (like a customer instead of being your own business). I promoted a subscription book box for a flat fee. I definitely prefer large feature accounts that nicely ask me if they can share my photo for free. She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. IG needs some serious regulations…. You want free products. And as my Instagram grew to 2,000 and my blog became less of a dumping ground for sponsored posts. I am not sure what’s up. I got dropped as a reviewer instantly with no communication. Say, each Instagram collaboration October 31, 2020 by: author Liz way! Influencers working with them who your audience asking for an event during Seattle importantly, I learned that 1,000. Sponsored posts on my tiny Instagram following, that it felt like betraying their loyalty blog up Twitter! S just me professional and only allows short messages getting paid of starting to them! Understand that influencers and IGers want to review the product for a small commission created. Here is my price ; let ’ s access to 7 pitches landed. 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